Writing speeches: keynotes, presentations and special occasion addresses
Course summary
With a little coaching and preparation, most people can deliver a speech, but few can actually write a good one. That’s why we hear so many inept ones. A well-written and well-delivered speech can be a forceful medium for promoting an organisation and highlighting its leaders as well as a powerful way to communicate messages. But a poorly planned and written speech can have the opposite effect, even delivered by the best speakers.
In this interactive one-day workshop, learn simple skills to help you to write for the ear, not the eye. When you write a good speech – whether for yourself or another person – it connects with the audience and moves them along a path you have persuaded them to follow. It engages emotions, shapes opinions and gets results. You will acquire user-friendly techniques for researching and composing speeches to engage, inform, entertain and motivate listeners.