Write for success

Course summary

Good writing pays – not just for the individual, but also for the organisation. This advanced writing skills course will help you identify your own strengths as a writer and breathe new life into corporate prose. You will find out how to engage your readers and keep them interested, explain your business to diverse audiences and make all your documents stand out.

CN, Client Earth

“The course was tailored to us and the trainer has made sure to keep us interested and involved throughout the day. She gave us great advice in an energy positive tone which was very encouraging.”

LT, Electoral Commission

“The trainer did a great job to tailor the course to our organisation. I thought it was great that she had taken a good look around our website beforehand.”

GK, Cancer Research UK

“The course met my objectives. I was given various tips on how to structure whatever I’m writing and the course highlighted the importance of the audience. ”

MG, King's College London

“The course really empowered me to be confident and creative in my writing.”

KWG, Russell-Cooke

“I really enjoyed the course. The activities were really helpful and made me realise how I could apply what I was learning to my writing.”

Course dates and location

We can deliver this course virtually for your organisation, on a date and time that suits you. If you have four or more people who would like to attend this course then group training could be the most cost-effective option. Contact one of our Training Coordinators on 020 7490 3030 or email for more information and a quote.

If you would like to attend this course then register your interest with us. Currently, this course is run on request meaning that a date will be scheduled once we have at least three people interested in attending this course.

There are no dates available at the moment.

This writing skills training course includes a mix of trainer input, group discussion, real-life examples and practical exercises. During the day you will be encouraged to work in pairs, analyse your own writing, try out new techniques, and give and get constructive peer feedback. We will cover:

Why good writing pays:

The case for developing your own and your people’s writing skills

Corporate writing and you:

Identifying your personal style
Understanding your house style
Breathing life into corporate prose, making it human
Personalising templates

Ten ways to make your documents stand out and get read:

1. Clarifying your aims – what do you really want to achieve?
2. Putting your readers first, speaking to their needs and interests
3. Finding the right structure, getting things in a logical order
4. Writing sentences for impact, variety and flow
5. Explaining your business in plain English
6. Paragraphing effectively
7. Using facts and figures to tell a story
8. Signposting and other ways to keep your reader reading
9. Making it memorable with narrative and rhetorical devices
10. Making it look good – layout, headings, fonts and graphics
11. Sharpen up your writing in ten easy steps

You will be asked to bring two examples of your writing to this course, including something you are currently working on. You will leave with a coursebook that includes resources to use at work to build on your learning, and a year’s free support from your trainer.

All our training courses are delivered virtually. The webinar systems used do not require software download.

This advanced writing course is for anyone who wants to take their writing – and perhaps their career – to a higher level. You may want to shine in a new role which puts your writing under greater scrutiny; you may want to add sparkle to a forthcoming paper or annual report; or you may want to sharpen your team’s writing skills, starting with your own.

The Centre works with clients from all sectors including the public sector, voluntary sector, corporate sector and private sector.

The course will help you to identify your strengths as a writer and develop your own distinctive style in the corporate context. You will understand how to plan and structure a wide range of documents for maximum readability; how to write fluently and take the reader with you; how to explain complex issues to a wide audience; how to make your writing stand out with the help of various techniques; and how to make it look as good as possible.

The Centre is delighted to offer a wide range of writing skills courses. You may wish to consider our two day Business writing skills course, or the one day Writing skills: the basics. We also look at certain areas in more detail including Copywriting; Grammar and punctuation at work; and Writing letters and emails.

If you still aren’t sure, feel free to give us a call on 020 7490 3030 and we will be able to point you in the direction of the right course.

£469 plus VAT not-for-profit price (applies to charities and all other not-for-profit organisations, including public sector and housing)
£522 plus VAT standard price (applies to all other organisations)

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Standard price: £522 VAT: £104.40; TOTAL: £626.40 ‘Not-for-profit’ price: £469 VAT: £93.80; TOTAL: £562.80

We have a two-tier pricing structure, offering discounted rates to charities and not-for-profit organisations: Not-for-profit price applies to charities and other not-for-profit organisations (including public sector and housing) Standard price applies to all other organisations

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