Social media and online communications: a strategic approach

(Former name: eCommunications)

Course summary

For anyone who wants to incorporate social media and online communications into their PR strategy. Social media and online communications need to be integrated into an organisation’s PR strategy if it is going to communicate effectively. This non-technical social media training course will introduce participants to the opportunities social media provides to reach their audiences in new and cost effective ways.

JL, The Lesbian and Gay Foundation
“This course made me think outside the box and looked at the different types of social media we can use. Gill is very experienced and was able to offer a lot of hints and tips for using social media.”
“A very enjoyable course. The trainer was both knowledgeable and able to adapt and be flexible for the need of the audience.”
DH, British Society for Haemathology
“This course was very useful. It was different from other social media courses in that it gave sensible ideas for content and audiences and didn't push social media blindly when it was unsuitable.”
CC, The Prostate Cancer Charity
“A good overview of social media with good interaction and exercises.”
YE, BEL Valves Ltd
“Brilliant. Actual information we can use and put into a workable plan to suit our business needs. Now, after this course, I feel quite confident we can produce a strategy.”

Course dates and location

We can deliver this course virtually for your organisation, on a date and time that suits you. If you have four or more people who would like to attend this course then group training could be the most cost-effective option. Contact one of our Training Coordinators on 020 7490 3030 or email for more information and a quote.

If you would like to attend this course then register your interest with us. Currently, this course is run on request meaning that a date will be scheduled once we have at least three people interested in attending this course.

  • There are no dates available at the moment.

Social media training course in London

Over this one-day Social media training course you will cover:

  • what is happening online and why
  • choosing the right social media vehicles for your organisation
  • social networking and blogging
  • votes, polls and online action
  • developing an online communications strategy
  • a year of free support

All our training courses are delivered virtually. The webinar systems used do not require software download.

This Social media training course is for anyone who is involved in their organisation’s website.

The course takes a plain speaking approach and avoids jargon wherever possible. Anyone who uses the internet regularly will be able to follow the course and contribute to discussion.

The Centre works with people from all sectors including the public sector, voluntary sector, corporate sector and private sector.

By the end of the day you will feel that you have a much better understanding of developments online. You will feel confident in assessing various online approaches and their value to your organisation. You will also have gathered a wealth of hints and tips and will be keen to go back and improve your organisation’s website.

Other courses you may be interested in include Digital writing, Email newsletters and ebulletins and Print newsletters that will get read.

We also have a brand course in Blogging which may be particularly relevant to those who use blogging as part of their social media strategy.

  • £522 plus VAT not-for-profit price (applies to charities and all other not-for-profit organisations, including public sector and housing)
  • £589 plus VAT standard price (applies to all other organisations)

Book this course

We have a two-tier pricing structure, offering discounted rates to charities and not-for-profit organisations: Not-for-profit price applies to charities and other not-for-profit organisations (including public sector and housing) Standard price applies to all other organisations

If you are requesting a charity discount, we will need your registered charity number

(if so please specify – please note, this information will be kept private and only used to ensure we can support your learning needs on the day(s) of the course)

(e.g. dietary, access, religious)

We will invoice you for your course and this will be sent via email within two working days. Once you have received your invoice, you can pay by BACS, credit card or cheque.

(promotional codes cannot be used for courses with a special offer price applied)