Radio and television interviews

(Former name: Media interviews: how to get your message across)

Course summary

How you present yourself in radio and television interviews has a direct impact on audience opinion of your organisation as a whole. This media relations training course will help you develop the skills you need to make sure you say what you need to and leave a memorable and positive impression.

SH, Museum Association
“A really good practical course with a knowledgeable and engaging trainer.”
VH, Cliex
“This is one of the best courses I have attended in a long time. The pace and content were exactly right and I have a lot of learning points to take away and use for presentations.”
“All the participants really did get a lot out of it, and felt that it was extremely worthwhile. I will now go away and try to turn our ideas into a concrete plan of action.”
JG, Shelter
"The course surpassed all my expectations - it has improved my confidence in media interviews and strengthened my understanding of the needs of the press. It was the best courses I've ever been on.”
JD, US-UK Fulbright Commission
“My goal was to be more comfortable with radio and TV interviews. I definitely feel more confident now and enjoyed practicing. The course had just the right balance of theory, discussion and practice.”

Course dates and location

We can deliver this course virtually for your organisation, on a date and time that suits you. If you have four or more people who would like to attend this course then group training could be the most cost-effective option. Contact one of our Training Coordinators on 020 7490 3030 or email for more information and a quote.

If you would like to attend this course then register your interest with us. Currently, this course is run on request meaning that a date will be scheduled once we have at least three people interested in attending this course.

  • There are no dates available at the moment.

Media interview /relations training in London

This is a very practical and participative course, run by experienced journalists/trainers.  It offers advice and techniques on every aspect of a media interview, from preparation through to body language and clothing.  This training will give you the confidence and skills you need to inspire your audience and get your messages across.

Over the day you will cover:

  • understanding the media agenda
  • how to prepare for an interview
  • identifying what you want to achieve
  • understanding your audience
    • who are they?
    • how they listen and what they hear
    • what they remember
  • developing and supporting your messages
    • message development
    • using high impact language and examples
    • using information and ‘killer facts’ to keep attention and raise awareness
  • handling questions
    • anticipating and dealing with questions
    • staying in control of the interview
    • techniques to get your messages across under fire
    • good news and bad news interviews
  • creating a positive and powerful personal style
    • being an effective spokesperson, embodying the brand of your organisation
    • body language
    • dressing for TV
    • image management
    • using your voice effectively
  • developing your confidence and handling nerves
    • staying calm under pressure
    • techniques to focus, and use your adrenalin positively

This is a ‘hands-on’ course that combines training sessions with lots of practical exercises. All participants undertake a television and radio interview and take home a film of their performance.

The course also includes a year of free support from your trainer.

All our training courses are delivered virtually. The webinar systems used do not require software download.

The course is suitable for anyone whose work involves talking to journalists, or undertaking TV and radio interviews. This media interview training course is of equal benefit to those new to media contact, and to more experienced people wanting to improve their technique. The Centre works with people from all sectors including the public sector, voluntary sector, corporate sector and private sector.

This course will give you the skills and confidence to be a really effective spokesperson for your organisation. It will help you understand how to express your messages for maximum impact, and will ensure you know how to make the most of three minutes under the spotlight.

The Centre offers a variety of communication courses, including PR Strategies that work; Handling the press and media; Digital writing and Presentation skills.

  • £522 plus VAT not-for-profit price (applies to charities and all other not-for-profit organisations, including public sector and housing)
  • £589 plus VAT standard price (applies to all other organisations)

Book this course

We have a two-tier pricing structure, offering discounted rates to charities and not-for-profit organisations: Not-for-profit price applies to charities and other not-for-profit organisations (including public sector and housing) Standard price applies to all other organisations

If you are requesting a charity discount, we will need your registered charity number

(if so please specify – please note, this information will be kept private and only used to ensure we can support your learning needs on the day(s) of the course)

(e.g. dietary, access, religious)

We will invoice you for your course and this will be sent via email within two working days. Once you have received your invoice, you can pay by BACS, credit card or cheque.

(promotional codes cannot be used for courses with a special offer price applied)