PR strategies that work

(Former name: Successful PR strategies)

Course summary

Successful public relations starts with a strategic approach, whether you are promoting an organisation, an initiative, a service, an issue or a product. If you have the responsibility for developing your organisation’s PR strategy, this is the course for you!

This practical course will help you plan and implement successful PR strategies so you get the most from your budget.

CJ, Horsham District Council
“I really enjoyed the course - there was a good pace and all aspects were explored. I feel confident to put together a clear PR strategy.”
“I thought Gill did an excellent job of keeping us engaged and offered a lot of helpful tips that were relevant to what we do. I would highly recommend this course!”
MO, Chartered Institute of Taxation
“The course was relaxed and very engaging. The trainer was inclusive and it was interesting to hear success and failure stories - I have learned from her experience.”
FE, Rambert Dance Company
“The trainer was very encouraging and challenging - ie challenging me and the group to think beyond our current thoughts, tactics and approaches. Excellent course. ”

Course dates and location

We can deliver this course virtually for your organisation, on a date and time that suits you. If you have four or more people who would like to attend this course then group training could be the most cost-effective option. Contact one of our Training Coordinators on 020 7490 3030 or email for more information and a quote.

If you would like to attend this course then register your interest with us. Currently, this course is run on request meaning that a date will be scheduled once we have at least three people interested in attending this course. 

There are no dates available at the moment.

Public Relations (PR) Strategy Training Courses in London

Public relations is sustained and managed communication, designed to help your organisation achieve its objectives and build its reputation. These PR courses will provide you with the skills and knowledge you need to develop a PR strategy. Over the day you will cover:

  • PR as part of the ‘marketing mix’
  • identifying the key components of a PR Strategy
  • where are we now? The PR audit
  • Benchmarking your communications
  • identifying and understanding your audiences
  • developing clear messages
  • the difference between strategic and tactical PR
  • resourcing public relations work – what people, skills and financial resources do you need?
  • creating clever PR campaigns
  • crisis management strategy
  • a year of free support

Our PR strategies that work course, in London, is for anyone who has responsibility for organisation communication. You may have been working as a press officer, or be managing a specific campaign, or you may have oversight of your organisation’s communications. It will help you raise your organisation’s game and sustain a well founded reputation. The Centre works with people from all sectors including the public sector, voluntary sector, corporate sector and private sector.

This course will help you understand how public relations can support corporate aims, raise your organisation’s profile and develop and protect its reputation. It will help you:
– recognise the importance of encouraging your organisation to be outward-facing
– review your current public relations performance, and audit your communications
– develop a public relations strategy
– use your current communications more effectively, and identify new opportunities

The Centre offers a wide programme of communication courses, including Handling the press and media; Radio and Television interviews; Print newsletters that will get read and Presentation skills.

  • £522 plus VAT not-for-profit price (applies to charities and all other not-for-profit organisations, including public sector and housing)
  • £589 plus VAT standard price (applies to all other organisations)

Book this course

We have a two-tier pricing structure, offering discounted rates to charities and not-for-profit organisations: Not-for-profit price applies to charities and other not-for-profit organisations (including public sector and housing) Standard price applies to all other organisations

If you are requesting a charity discount, we will need your registered charity number

(if so please specify – please note, this information will be kept private and only used to ensure we can support your learning needs on the day(s) of the course)

(e.g. dietary, access, religious)

We will invoice you for your course and this will be sent via email within two working days. Once you have received your invoice, you can pay by BACS, credit card or cheque.

(promotional codes cannot be used for courses with a special offer price applied)