Marketing: getting your message across

Course summary

A lifetime of marketing in a day: an introductory course for anyone who needs to develop a marketing programme; suitable for people working within any sector.

Having a good product or service is important; selling it at the right price is vital; but knowing your audience and how to communicate with them are the essential links that connect what you offer with profit.

This one-day, practical marketing course will give you a good grounding in the marketing fundamentals necessary to develop and implement your own marketing strategy and help your organisation achieve its objectives.

LM, Business Continuity Institute
“A really detailed course. The trainer was very clear and engaged with everybody on the course. I very much enjoyed the day and have tools to take back to my workplace. ”
SD, Electrical Safety Council
“The training was very insightful. The trainer used clear and relevant examples from our different backgrounds. Thumbs up!”

Course dates and location

We can deliver this course virtually for your organisation, on a date and time that suits you. If you have four or more people who would like to attend this course then group training could be the most cost-effective option. Contact one of our Training Coordinators on 020 7490 3030 or email for more information and a quote.

If you would like to attend this course then register your interest with us. Currently, this course is run on request meaning that a date will be scheduled once we have at least three people interested in attending this course. 

There are no dates available at the moment.

This one-day marketing training course will cover:

  • understanding your product in terms of what your customers want
  • making the business case
  • different types of communication
  • the medium and the message, including new media, traditional approaches and customer relationship marketing
  • making the right choices
  • a year of free support

This practical, exploratory course will help anyone responsible for the marketing function to create an effective programme for their organisation that positions the product, generates interest and helps convert their prospects into customers. Whether you work in an SME, a professional services firm or a social enterprise, you?re sure to learn something new and leave the course with some great ideas.

The Centre works with people from all sectors including the public sector, voluntary sector, corporate sector and private sector.

By the end of the course, you will have the understanding and confidence to develop your thinking and formulate a marketing plan that helps achieve your business objectives.

The Centre has another one-day marketing course, specifically aimed at those working in the not-for-profit sector, Marketing in the not-for-profit sector.

We also run a wide range of other courses including Project management, Strategic planning and thinking and PR strategies that work.

  • £589 plus VAT not-for-profit price (applies to charities and all other not-for-profit organisations, including public sector and housing)
  • £654 plus VAT standard price (applies to all other organisations)

Book this course

We have a two-tier pricing structure, offering discounted rates to charities and not-for-profit organisations: Not-for-profit price applies to charities and other not-for-profit organisations (including public sector and housing) Standard price applies to all other organisations

If you are requesting a charity discount, we will need your registered charity number

(if so please specify – please note, this information will be kept private and only used to ensure we can support your learning needs on the day(s) of the course)

(e.g. dietary, access, religious)

We will invoice you for your course and this will be sent via email within two working days. Once you have received your invoice, you can pay by BACS, credit card or cheque.

(promotional codes cannot be used for courses with a special offer price applied)