Managing a media crisis

Course summary

Reputation is one of the most important assets any organisation has. It can take years to build, but can be lost overnight. This highly participative course will help you put in place crisis management procedures and develop the media handling skills that will help your organisation emerge strengthened rather than weakened by a crisis.

AL, London Quadrant Housing
“The course was extremely helpful and added value to what I already knew. It is well thought out and the trainer was clear and engaging.”
National Autistic Society
“The course was excellent in helping me to achieve my objectives. The Centre is a great training venue and a very pleasant working environment.”
EE, Amnesty International
“A very welcoming reception and environment. It was great to have the refreshments provided. I definitely benefited from the course. ”
KL, Tradewind
“The course completely met my objectives and the content was good and relevant. Norma the trainer was both lovely and engaging.”

Course dates and location

All our training courses are being delivered virtually. The webinar systems used do not require software download.

Please note: we allow a maximum of three people per organisation on our Individual training courses.

Our next available course dates for individuals are:

  • There are no dates available at the moment.

We can deliver this course virtually for your organisation, on a date and time that suits you. If you have four or more people who would like to attend this course then group training could be the most cost-effective option. Contact one of our Training Coordinators on 020 7490 3030 or email for more information and a quote.

Over the day, you will cover:

  • preventative measures – how to avoid a media crisis
    • communication risk analysis
    • risk management
  • developing good relationships with journalists
  • recognising the danger signs – what types of incident can turn into a full blown crisis
  • developing a crisis management plan
  • putting in place a critical incident team
    • who should be on it
    • the skills they need
  • training your critical incident team
  • the importance of good internal communication
    • communicating with your board, your staff, your other stakeholders
  • protecting vulnerable staff and customers
  • acting swiftly, and accountably
  • understanding the media agenda
  • message development – demonstrating that you are concerned, capable and taking action
  • rebuttal processes
  • keeping good records of media contact
  • handling hostile media interviews with skill and confidence
    • staying calm under pressure
    • ensuring you don’t speculate
    • giving your audience confidence in your ability to get on top of the crisis

The course is for PR professionals, managers, emergency planning personnel and others who want to develop their skills and confidence in the area of media management in a crisis.

The course combines high quality information from professionals who have been there and done it, plus practical exercises, case studies, checklists, and creative discussions. It includes undertaking media interviews with video feedback.

The Centre works with people from all sectors including the public sector, voluntary sector, corporate sector and private sector.

This course will help you recognise the specific risk factors for your organisation, and take action to prevent a media crisis. However, if a crisis hits, it will give you the confidence and skill to handle it well so that your organsiation emerges stronger than before.

The course is for PR professionals who want to develop their skills and confidence in the area of media management in a crisis.

This course is particularly suitable for in-house training. Our specialist team of communication consultants and trainers can develop a crisis scenario, tailored to your specific risk factors, and run the media training element around the scenario. Please contact us on 0207 490 3030 for more information.

  • £522 plus VAT not-for-profit price (applies to charities and all other not-for-profit organisations, including public sector and housing)
  • £589 plus VAT standard price (applies to all other organisations)

Book this course

We have a two-tier pricing structure, offering discounted rates to charities and not-for-profit organisations: Not-for-profit price applies to charities and other not-for-profit organisations (including public sector and housing) Standard price applies to all other organisations

If you are requesting a charity discount, we will need your registered charity number

(if so please specify – please note, this information will be kept private and only used to ensure we can support your learning needs on the day(s) of the course)

(e.g. dietary, access, religious)

We will invoice you for your course and this will be sent via email within two working days. Once you have received your invoice, you can pay by BACS, credit card or cheque.

(promotional codes cannot be used for courses with a special offer price applied)