Jakki Bendell

History and experience

Following a marketing career in the private sector, and several years teaching business English overseas, Jakki has over ten years’ experience as a consultant, trainer and coach specialising in business writing and communication skills.

From a background in marketing and international new business, and with expertise as a professional writer, Jakki is interested in how to communicate ideas in today’s hectic business environment. She has extensive experience in helping people in both the private and public sectors communicate their ideas in bids and tenders, reports, proposals, correspondence, web and content marketing.

Jakki has an MBA from Manchester Business School, and post-graduate certificates in training practice, coaching and TESOL (teaching English to speakers of other languages). She is an Associate of the CIPD (Chartered Institute of Personnel and Development). She has lived and worked in Europe and Asia, and has been both a Trustee and Director of a UK charity.

Jakki discovered early on in her career that how we are taught to write at school and university does not always prepare us well for communicating in business. She is passionate about helping talented employees express themselves in clear, concise and persuasive writing. As a writer herself, she is interested in both the practical skills, techniques and tools that help people write to tight deadlines, and the strategies that transform ideas into action.

“I really enjoyed the training and I look forward to seeing Jakki in the future for our next training session.”
OB, Clinical Commissioning Groups


Jakki has had extensive experience with financial services, technology and engineering companies, charities, housing associations and local authorities. Based on her experience, she understands that organisations in both the private and public sector face increasingly tough commercial realities, and she brings that focus to her training. Her clients are divided about 50:50 between private and public sectors.

Training style

As a practising professional writer, Jakki draws on a wealth of stories and personal experience to illustrate her courses. She can demonstrate real-life ‘before’ and ‘after’ examples from a wide range of business areas, helping clients see for themselves the benefits of the skills they are developing.

Jakki uses an engaging, supportive and interactive style, and is flexible to the needs of each individual group. Learners at all levels feel motivated and eager to employ their new skills in the workplace.

Jakki is available to work with you and your organisation using the same tools and techniques you will experience at the Centre.


Jakki delivers a portfolio of writing and communication skills courses including  Advanced face-to-face communication at work, Training the trainerBusiness writing skills, Copywriting, Minutes, Preparing tenders and proposals and Email newsletters. Some of these are available on our current event’s calendar or she will work closely with you to develop customised group training and facilitation programmes that meet the specific needs of your organisation or your team.


“The course gave me lots of good tips and suggestions to take forward. Jakki was approachable and tailored the course well to meet our needs.”
IS, First Great Western

“I would highly recommend this course and Jackie who was a very knowledgeable and interesting trainer. I have learnt a lot and will definitely be using this in my future publications.” 
AA, Financial Services Compensation Scheme