This course is a hands on, high content workshop designed to give you all the tools you need to design, plan and deliver successful virtual events (webinars, virtual conferences, hybrid events). You will get clear, logical, easy to follow advice covering pre-event market research, virtual event design, timings, format, slide design, engagement tools and techniques, pricing, presenting on line, virtual event operational planning, selecting the right platform, on the day scheduling and event day analytics. You will get a copy of the slides, top tips and planning aids. The aim of this course is to give you the skills and confidence to plan and direct your own high-quality virtual events.
The course will cover:
Harnessing the virtual event opportunity
Pre-event market research: Designing online events your customers or visitors actually want
How to design and programme your event to deliver results in the virtual world: optimal timings and recommended formats
How to search, select and support your virtual presenters: Slide design and how to present on line
How to create high levels audience engagements. Tools and techniques
How to engage or support a conference moderator:
Knowing when to charge and what to charge for your event
How to create compelling events promotional copy and optimised event landing pages designed to increase your event sign up rates.
Creating an event script with strong opening and closing statements
How to create a fail-safe events operational plan: joining instructions, how to guides, run throughs and contingency planning
Which platform is right for your event and your audience? Objectives, features and limitations
It’s showtime: virtual event day: what to do, when to do it
Event evaluation: expectation v reality
a year of free support