This one day course is a hands on, high content workshop designed to give you all the tools you need to run successful events – on time, on budget, every time. You will get clear, logical, easy to follow advice covering pre-event market research, event design, venue evaluation and selection, event programming, promotion and delivery. You will get a reference material, top tips, planning aids and access to our unique 8-stage event planning process. The aim of this course is to give you the skills and confidence to plan and direct your own high quality events.
The course will cover:
- the real world of event planning
- 8 point event expert planning process
- purpose: pre-event market research techniques, event feasibility, audience profiling
- presentation: Creating and designing an event that excites! Agreeing a look, style and format, setting event aims, idea generation and evaluation and writing event briefs.
- event planning: The leg work, event project plans, budgeting and financial strategies, picking your event team, competent contractors, suppliers contracts, event planning meetings, what will you call your event
- place: setting venue criteria, searching and evaluating your venue, site visits, venue quotes, preparing event site plans
- programme: Designing an event programme that’s excites, creating your event programme, catering, encouraging audience engagement, setting event timings, searching and booking event activities
- promotion: event promotional plans, creating compelling copy, using a variety of promotional media, calls to action, event web sites
- production: Delivering your event, event operational plans, managing your event day teams and suppliers, event health and safety and risk assessments
- people: It’s show time, leading your events teams, event evaluation and return
- a year of free support
All our training courses are delivered virtually. The webinar systems used do not require software download.