Developing your personal brand

Course summary

In today’s market outstanding performance is no longer enough if you want to progress your career. Image and visibility are now essential components of career success. You are a brand – and you need to know what your brand stands for.

In this highly interactive and intriguing one-day training course you will explore how you would like to come across to others and find out how you actually come across to others. You will self-evaluate your emotional intelligence and get a clear understanding of how you deal with both positive people and difficult people.

The course builds a comprehensive profile of ‘Me PLC’ – a fascinating insight into who you are and what you stand for. Knowing your personal brand will allow you to project the image and impression you want to create in the workplace in a consistent and authentic manner.

FK, Museum of London
“This course has been incredibly helpful. It was great, well paced and presented and the trainer was fantastic! The Centre is a welcoming and well equipped environment. ”
AA, Sport England
“The course was well delivered, really relevant, thought provoking and I think this course will really help me in my career. ”
LK, St Catherines Hospice
“JJ has taught me a lot and I wouldn't hesitate to recommend any of his courses. Everything was very user friendly and personable from the refreshments, literature and resources.”
LT, Kent Probation
“I have already used, or will in the future, all the information learnt to ensure that brand ‘me' is a highly valued, respected and sought after brand!”
CN, National Health Insurance Scheme
“The course was relevant and should be recommended for all managers. The trainer was very interesting and diligent.”

Course dates and location

We can deliver this course virtually for your organisation, on a date and time that suits you. If you have four or more people who would like to attend this course then group training could be the most cost-effective option. Contact one of our Training Coordinators on 020 7490 3030 or email for more information and a quote.

If you would like to attend this course then register your interest with us. Currently, this course is run on request meaning that a date will be scheduled once we have at least three people interested in attending this course.

  • There are no dates available at the moment.

Over the day you will cover:

  • introduction
    o the three things that people with impact do
    o how the most successful brands succeed
    o ‘Me PLC’ – building your profile
    o what is a ‘brand’? What sets you apart?
    o the image you want to present vs. the image you actually present
  • how you communicate your brand
    o the power of non-verbal communication
    o emotional intelligence
    o understanding yourself and understanding others
    o empathy and rapport – the key skills in interpersonal relationships
  • your conflict handling style
    o identifying your preferred style
    o how to be assertive without being aggressive
  • a year of free support

All our training courses are delivered virtually. The webinar systems used do not require software download.

Developing your personal brand is suitable for anyone, at any level, who wants to progress their career.

The Centre works with people from all sectors including the public sector, voluntary sector, corporate sector and private sector.

At the end of this course you will:
• acknowledge and recognise that you are a ‘brand’
• be clear about your career values and how they shape your behaviour
• assess your perception of yourself and how that correlates with that portrayed to others
• have identified your strengths and areas for development in interpersonal relationships and gain tips and techniques on how to build and develop them
• know how to communicate to build rapport and empathy
• be able to use a technique to get your opinion across in an assertive way without being aggressive
• build up a comprehensive profile of ‘Me PLC’ in terms of how you perceive yourself, how others see you, how assertive you are, your level of self-awareness, how well you manage your emotions, how well you relate to others, and how you handle conflict.

The Centre offers a wide range of personal effectiveness, management and communications courses which compliment this training; these include Emotional intelligence in management and leadershipInfluencing skillsMoving into management and Presentation skills.

  • £469 plus VAT not-for-profit price (applies to charities and all other not-for-profit organisations, including public sector and housing)
  • £522 plus VAT standard price (applies to all other organisations)

Developing your personal brand

We have a two-tier pricing structure, offering discounted rates to charities and not-for-profit organisations: Not-for-profit price applies to charities and other not-for-profit organisations (including public sector and housing) Standard price applies to all other organisations

If you are requesting a charity discount, we will need your registered charity number

(if so please specify – please note, this information will be kept private and only used to ensure we can support your learning needs on the day(s) of the course)

(e.g. dietary, access, religious)

We will invoice you for your course and this will be sent via email within two working days. Once you have received your invoice, you can pay by BACS, credit card or cheque.

(promotional codes cannot be used for courses with a special offer price applied)