Marketing in the not-for-profit sector: a beginner’s guide

This one-day course offers an introduction to marketing for not-for-profit organisations wanting to understand the basics of marketing and how the principles can be applied to the work of charities.

This course will give you a good grounding in the marketing fundamentals necessary to develop your own marketing strategy and help your organisation grow. This course is not recommended for private companies – we have a more suitable course – Marketing: getting your message across.

Course Dates and Location

For individual or group bookings please contact us for course dates.

If you have four or more people who would like to attend this course, then In Company Training could be the most cost-effective option. We can deliver this course virtually or face to face for your organisation, on a date and time that suits you.

Contact one of our Training Coordinators on 020 7490 3030, e-mail training@itecskills.ac.uk or through the contact us form for more information and a quote.

 

Course Details

Course Outline

The course will cover:

  • Benefits of marketing.
  • Setting objectives.
  • Market research and planning:
    • SWOT.
    • PEST analysis.
    • Identifying and understanding customer needs.
  • Market segmentation and targeting.
  • Branding:
    • Brand values.
    • Brand positioning.
  • The marketing mix.
  • Advertising, promotion and public relations.
  • A year of free support.

All our training courses are delivered virtually. The webinar systems used do not require software download.

Who Is This Course For?

The course is designed for anyone working in the voluntary and charity sector who want to understand the basics of marketing with a view to implementing a strategy in their organisation. It is however best suited to small or medium sized charities and not suitable for experienced staff within larger charity marketing departments.

What Will This Course Help Me Do : Learning Outcomes?

By the end of the course, you will have the understanding and confidence to research, plan and develop a marketing strategy to help your organisation grow.

Course Fee
  • £589 plus VAT not-for-profit price (applies to charities and all other not-for-profit organisations, including public sector and housing)
  • £654 plus VAT standard price (applies to all other organisations)

“The trainer was great and very knowledgeable. The Centre is exactly my type of place and I loved all of the little touches!”

 

CW, Alliance for A Cavity-Free future

“I thought the course was excellent and everyone should go on it! Rachel was engaging and interesting – very knowledgeable too.”

 

JP, Aurora Project Lambeth

“The course gave a good overview of the field and allowed us to bring in our own challenges, it had a good practical approach with a personable trainer.”

RG, SEDA

Discover our full course catalogue

Our Clients