Blog Writing
If you are writing a blog, or considering writing a blog on behalf of your organisation, there’s a lot to think about before you start. This London based blog writing course guides you through the key strategic decisions you need to make for a well-planned, expertly written and efficiently evaluated blog. You will also cover the key writing skills that result in excellent blog posts, every time.
Course Dates and Location
- There are no dates available at the moment
Currently, this course is run on request meaning that a date will be scheduled once we have at least three people interested in attending this course.
We can deliver this course virtually for your organisation, on a date and time that suits you. If you have four or more people who would like to attend this course then In Company Training could be the most cost-effective option. Contact one of our Training Coordinators on 020 7490 3030 or contact us for more information and a quote.
Course Details
Course Outline
Throughout our London based blogging training course you will look at what makes a good blog. You will understand what works, what doesn’t and why. You will make decisions about the style and tone of your blog, and what you should write about. You will learn how to develop clear and effective messages and how to write blog posts that drive audiences to action. Over the day you will cover:
- What are blogs and how are they being used?
- What do you want your blog to achieve?
- Supporting your brand values
- The right style, tone and content to reach your target audience
- Writing in your voice or the corporate voice?
- Minimising risk, maximising opportunities.
- Evaluating your writing style.
- 10 things you need to know about writing a quality blog.
- Where blogging fits within your communications strategy.
- Growing your audience – on and off line.
- Linking strategies.
- Trailing blog posts on Twitter.
- Managing comment and discussion.
- Evaluating the impact of your blog.
- A year of free support.
All our training courses are delivered virtually. The webinar systems used do not require software download.
Who Is This Course For?
The Centre works with people from all sectors including the public sector, voluntary sector, corporate sector and private sector.
What Will This Course Help Me Do : Learning Outcomes?
Course Fee
- £469 plus VAT not-for-profit price (applies to charities and all other not-for-profit organisations, including public sector and housing).
- £522 plus VAT standard price (applies to all other organisations).
