Persuasive copywriting
If you are writing on behalf of your organisation, it’s because you want your audience to think something, feel something or do something. Our Persuasive copywriting course will give you the skills and confidence to write exceptional corporate copy that has the impact you need.
This practical course will focus on your needs and the needs of your organisation, directly addressing the obstacles of effective writing and how to overcome them.
Course Dates and Location
- 11 February 2025
If you have four or more people who would like to attend this course, then In Company Training could be the most cost-effective option. We can deliver this course virtually or face to face for your organisation, on a date and time that suits you.
Contact one of our Training Coordinators on 020 7490 3030, e-mail training@itecskills.ac.uk or through the contact us form for more information and a quote.
Course Details
Course Outline
Throughout this writing course in London you will look at the fundamentals of good persuasive copywriting. You will understand what works, what doesn’t and why. You will learn how to develop clear and effective messages and gain the skills you need to motivate and persuade your audience. Over the day you will cover:
- What is good copy? Understanding your audience and using the right copy for them.
- Developing your message.
- What really is in it for them?
- The right tone every time.
- Structuring for a response.
- Short, clear writing that achieves its aims.
- Motivating and persuading – how to get audiences to take action.
- Magic words that make your copy come alive.
- Five things you need to know about digital writing.
- Evaluating your own writing and the writing of others.
- Your personal plan to improve your copy.
- A year of free support.
All our training courses are delivered virtually. The webinar systems used do not require software download.
Who Is This Course For?
Our Copywriting courses in London are for anyone who writes for external audiences. It is particularly useful for marketing, PR and communications professionals, but also for those who need to promote their products or services as part of a wider role.
The Centre works with people from all sectors including the public sector, voluntary sector, corporate sector and private sector.
What Will This Course Help Me Do : Learning Outcomes?
This persuasive writing training helps you understand the fundamentals of good copywriting. It will help you write copy for your organisation and advise your colleagues when editing their work.
On completing the course, you will feel more confident in your writing skills and will be keen to put your new, fresh ideas into practice.
Course Fee
- £469 plus VAT not-for-profit price (applies to charities and all other not-for-profit organisations, including public sector and housing)
- £522 plus VAT standard price (applies to all other organisations)
