Write for success

Good writing pays – not just for the individual, but also for the organisation. This advanced writing skills course will help you identify your own strengths as a writer and breathe new life into corporate prose. You will find out how to engage your readers and keep them interested, explain your business to diverse audiences and make all your documents stand out.

Contact Us

Contact one of our Training Coordinators on 020 7490 3030, e-mail training@itecskills.ac.uk or through the contact us form for more information and a quote.

A persons hand with a pen in it. Writing with the paper underneath.

Course Details

Course Outline

This writing skills training course includes a mix of trainer input, group discussion, real-life examples and practical exercises. During the day you will be encouraged to work in pairs, analyse your own writing, try out new techniques, and give and get constructive peer feedback. We will cover:

Why good writing pays:

  • The case for developing your own and your people’s writing skills.

Corporate writing and you:

  • Identifying your personal style.
  • Understanding your house style.
  • Breathing life into corporate prose, making it human.
  • Personalising templates.

Ten ways to make your documents stand out and get read:

1. Clarifying your aims – what do you really want to achieve?
2. Putting your readers first, speaking to their needs and interests.
3. Finding the right structure, getting things in a logical order.
4. Writing sentences for impact, variety and flow.
5. Explaining your business in plain English.
6. Paragraphing effectively.
7. Using facts and figures to tell a story.
8. Signposting and other ways to keep your reader reading.
9. Making it memorable with narrative and rhetorical devices.
10. Making it look good – layout, headings, fonts and graphics.
11. Sharpen up your writing in ten easy steps.

You will be asked to bring two examples of your writing to this course, including something you are currently working on.  You will leave with a coursebook that includes resources to use at work to build on your learning, and a year’s free support from your trainer.

All our training courses are delivered virtually. The webinar systems used do not require software download.

Who Is This Course For?

This advanced writing course is for anyone who wants to take their writing – and perhaps their career – to a higher level. You may want to shine in a new role which puts your writing under greater scrutiny; you may want to add sparkle to a forthcoming paper or annual report; or you may want to sharpen your team’s writing skills, starting with your own.

The Centre works with clients from all sectors including the public sector, voluntary sector, corporate sector and private sector.

What Will This Course Help Me Do : Learning Outcomes?

The course will help you to identify your strengths as a writer and develop your own distinctive style in the corporate context. You will understand how to plan and structure a wide range of documents for maximum readability; how to write fluently and take the reader with you; how to explain complex issues to a wide audience; how to make your writing stand out with the help of various techniques; and how to make it look as good as possible.

“The course was tailored to us and the trainer has made sure to keep us interested and involved throughout the day. She gave us great advice in an energy positive tone which was very encouraging.”

 

CN, Client Earth

“The trainer did a great job to tailor the course to our organisation. I thought it was great that she had taken a good look around our website beforehand.”

 

LT, Electoral Commission

“The course met my objectives. I was given various tips on how to structure whatever I’m writing and the course highlighted the importance of the audience. ”

GK, Cancer Research UK

“The course really empowered me to be confident and creative in my writing.”

MG, King’s College London

“I really enjoyed the course. The activities were really helpful and made me realise how I could apply what I was learning to my writing.”

KWG, Russell-Cooke

Our Clients