Social media and online communications: a strategic approach

For anyone who wants to incorporate social media and online communications into their PR strategy. Social media and online communications need to be integrated into an organisation’s PR strategy if it is going to communicate effectively. This non-technical social media training course will introduce participants to the opportunities social media provides to reach their audiences in new and cost effective ways.

Contact Us

Contact one of our Training Coordinators on 020 7490 3030, e-mail training@itecskills.ac.uk or through the contact us form for more information and a quote.

A person with their laptop open and phone open with likes and comments jumping out of the screen.

Course Details

Course Outline

Social media training course in London

Over this one-day Social media training course you will cover:

  • what is happening online and why
  • choosing the right social media vehicles for your organisation
  • social networking and blogging
  • votes, polls and online action
  • developing an online communications strategy
  • a year of free support

All our training courses are delivered virtually. The webinar systems used do not require software download.

Who Is This Course For?

This Social media training course is for anyone who is involved in their organisation’s website.

The course takes a plain speaking approach and avoids jargon wherever possible. Anyone who uses the internet regularly will be able to follow the course and contribute to discussion.

The Centre works with people from all sectors including the public sector, voluntary sector, corporate sector and private sector.

What Will This Course Help Me Do : Learning Outcomes?

By the end of the day you will feel that you have a much better understanding of developments online. You will feel confident in assessing various online approaches and their value to your organisation. You will also have gathered a wealth of hints and tips and will be keen to go back and improve your organisation’s website.

“This course made me think outside the box and looked at the different types of social media we can use. Gill is very experienced and was able to offer a lot of hints and tips for using social media.”

JL, The Lesbian and Gay Foundation

“A very enjoyable course. The trainer was both knowledgeable and able to adapt and be flexible for the need of the audience.”

SB, RCGP

“This course was very useful. It was different from other social media courses in that it gave sensible ideas for content and audiences and didn’t push social media blindly when it was unsuitable.”

DH, British Society for Haemathology

“A good overview of social media with good interaction and exercises.”

CC, The Prostate Cancer Charity

“Brilliant. Actual information we can use and put into a workable plan to suit our business needs. Now, after this course, I feel quite confident we can produce a strategy.”

YE, BEL Valves Ltd

Our Clients