Mediation skills for managers
Effective branding is integral to any business; whatever you’re selling, a strong brand is essential. Whether it’s a service, a product, a range, or an initiative the branding needs to be spot on in order to have a real impact. It needs to resonate with customers, stand out from the crowd, and reflect the organisation.
But how do you do achieve all of this?
A lifetime of marketing in a day: an introductory course for anyone who needs to develop a marketing programme; suitable for people working within any sector.
Contact Us
Contact one of our Training Coordinators on 020 7490 3030, e-mail training@itecskills.ac.uk or through the contact us form for more information and a quote.
Course Details
Course Outline
The course discusses and answers ten key questions about branding.
- What is a brand and, crucially, what isn’t a brand?
- Why brand?
- Who does your brand actually belong to?
- The importance of positioning: finding your value/s.
- The importance of touchpoints: how, when and why people encounter your service and/or product.
- How do you get people to love your brand?
- What is your brand’s purpose?
- What is your brand voice?
- How many senses does your brand use?
- In a fiercely competitive marketplace, how do you make your brand stand out?
All our training courses are delivered virtually. The webinar systems used do not require software download.
Who Is This Course For?
This course is ideal for PR, marketing and communication professionals who need to get a thorough grounding in branding. Equally, it is invaluable for people starting up their own business, for whom a knowledge of this area is pivotal.
What Will This Course Help Me Do : Learning Outcomes?
The course will open your eyes to the ability to position and promote your product or service. It will demonstrate that branding is not just having a logo (far from it) but, rather, is a dynamic way of answering the customer’s needs at every touchpoint. In an increasingly competitive marketplace, it will show how a solid knowledge of brand behaviour gives you a clear competitive advantage.
