Developing your personal brand
In today’s market outstanding performance is no longer enough if you want to progress your career. Image and visibility are now essential components of career success. You are a brand – and you need to know what your brand stands for.
In this highly interactive and intriguing one-day training course you will explore how you would like to come across to others and find out how you actually come across to others. You will self-evaluate your emotional intelligence and get a clear understanding of how you deal with both positive people and difficult people.
The course builds a comprehensive profile of ‘Me PLC’ – a fascinating insight into who you are and what you stand for. Knowing your personal brand will allow you to project the image and impression you want to create in the workplace in a consistent and authentic manner.
Contact Us
Contact one of our Training Coordinators on 020 7490 3030, e-mail training@itecskills.ac.uk or through the contact us form for more information and a quote.
Course Details
Course Outline
Over the day you will cover:
- introduction
o the three things that people with impact do
o how the most successful brands succeed
o ‘Me PLC’ – building your profile
o what is a ‘brand’? What sets you apart?
o the image you want to present vs. the image you actually present - how you communicate your brand
o the power of non-verbal communication
o emotional intelligence
o understanding yourself and understanding others
o empathy and rapport – the key skills in interpersonal relationships - your conflict handling style
o identifying your preferred style
o how to be assertive without being aggressive - a year of free support
All our training courses are delivered virtually. The webinar systems used do not require software download.
Who Is This Course For?
Developing your personal brand is suitable for anyone, at any level, who wants to progress their career.
The Centre works with people from all sectors including the public sector, voluntary sector, corporate sector and private sector.
What Will This Course Help Me Do : Learning Outcomes?
At the end of this course you will:
• acknowledge and recognise that you are a ‘brand’
• be clear about your career values and how they shape your behaviour
• assess your perception of yourself and how that correlates with that portrayed to others
• have identified your strengths and areas for development in interpersonal relationships and gain tips and techniques on how to build and develop them
• know how to communicate to build rapport and empathy
• be able to use a technique to get your opinion across in an assertive way without being aggressive
• build up a comprehensive profile of ‘Me PLC’ in terms of how you perceive yourself, how others see you, how assertive you are, your level of self-awareness, how well you manage your emotions, how well you relate to others, and how you handle conflict.
