Digital writing: writing for websites, enewsletters, blogs and other social media

As we increase our online communications and understand just how important online audiences are to our success, many staff are realising that web copywriting requires very particular skills. Whether you’re contributing to your organisation’s website, developing a corporate blog or building a Twitter campaign this one-day course will give you the ability to write compelling content that gets you the results you need online.

Course Dates and Location

Our next available course dates for individuals are:

  • 23 January 2025- Online & 10% discount

If you have four or more people who would like to attend this course, then In Company Training could be the most cost-effective option. We can deliver this course virtually or face to face for your organisation, on a date and time that suits you.

Contact one of our Training Coordinators on 020 7490 3030, e-mail training@itecskills.ac.uk or through the contact us form for more information and a quote.

A person with a paper, pen and laptop in on the desk.

Course Details

Course Outline

Throughout our Digital writing training course you will be shown how readers look at screens, and how to structure your writing accordingly. You will learn the right style and tone for your organisation online and will see how to structure your copy to keep readers reading and clicking on your links. By the end of the day you will feel confident of developments online and able to write powerful content quickly and effectively.

Who Is This Course For?

This Digital writing course is aimed at anyone who needs to write for their website, corporate blog or other social media. This web writing course is equally useful for those new to writing web copy and those who have been producing online content for some time but want to think strategically about what they are doing and are looking for some fresh ideas. Please note, this is a writing course and focuses on content. You will not be taught design or build.

The Centre works with people from all sectors including the public sector, voluntary sector, corporate sector and private sector.

What Will This Course Help Me Do : Learning Outcomes?

This Digital writing course takes place in our central London training suite and will help you write great web content for your organisation. You will come away with the skills and confidence you need to develop your online communications and ultimately to promote your services, build community and increase business for your organisation.

Course Fee
  • £469 plus VAT not-for-profit price (applies to charities and all other not-for-profit organisations, including public sector and housing)
  • £522 plus VAT standard price (applies to all other organisations)

“This was definitely one of the best training courses I have attended in a long time. I felt very engaged throughout and I learnt a lot.”

 

PG, FSCS

“I didn’t fully know what to expect from the course but I learnt so much more than I ever thought! Real gold nuggets of information that will certainly help going forward, in and out of work.”

 

ES, DDD Ltd

“The course was thorough, relevant and communicated brilliantly by the trainer. I now feel that I can improve my content writing and use the material covered to generate more effective digital writing.”

JB, Reality HR

“I wanted to be more confident in my writing, and now I have the tools to do so!”

AJ, WM Housing group

“This course was exactly what I had hoped and has really helped my confidence. The trainer encouraged us all to put into practice what we were learning and was focused on practical skills and knowledge”

MC, Ability Housing Association

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